Challenge
Prescott Meals on Wheels sought to strengthen community awareness, increase volunteer recruitment, expand donor engagement, and better connect with new residents through a unified year-long marketing strategy.
My Role
Creative Direction • Brand Strategy • Marketing Strategy • Campaign Development
Solution
I developed a comprehensive marketing strategy centered on the theme Everybody's Hometown, positioning Meals on Wheels as a shared community responsibility. The project included audience personas, messaging architecture, a 12-month communications calendar, campaign concepts, social media strategy, volunteer recruitment initiatives, and donor engagement materials designed to create a cohesive, sustainable marketing framework.
Project Outcome
Developed as the capstone project for my Master of Science in Marketing. The client praised the strategy for its cohesive messaging, community-centered positioning, and actionable implementation plan.
